A Website Refresh is for businesses with an existing live site that has grown alongside the business, but the website hasn't kept up. The platform is there. The content is there. What's missing is the refinement.
This isn't a rebuild. It's a thoughtful optimization. We identify exactly what needs to change and implement only those improvements. Nothing more, nothing less.
A Refresh is not for businesses starting from scratch. It's for founders and teams with a live website that has drifted behind the business. The site exists, the content is there, but something has shifted and the site hasn't followed. Maybe it was built quickly and never properly finished. Maybe the business has grown and the website hasn't kept up.
Visitors arrive to something that feels slightly off. Not broken, just not quite right. Every Refresh begins with a collaborative review of what you have. We agree on the improvements before anything changes. Only the work that actually matters gets done.
Every Refresh begins with a structured review of the existing website. Together we identify what's working, what no longer reflects the business, what should be removed, and what should be added. Nothing changes until the plan is agreed.
Based on the review, we implement only the improvements the site actually needs. Every Refresh is scoped to your specific project. The list below reflects what's possible, not what's always included.
Once the improvements are approved, the updated site is tested across devices and browsers and published. Domain connection is handled if required. Two weeks of post-launch support follow.
A Refresh improves an existing website. It is not a rebuild, a rebrand, or a platform migration. New e-commerce functionality can be scoped separately if the project calls for it.
Every Refresh begins with a collaborative review of the existing website. Together we go through what's working, what no longer reflects the business, what should be removed, and what should be added.
We also look at why the current site isn't performing as well as it could: whether that's a layout issue, a messaging issue, or something technical.
Nothing changes until we agree on the plan.
Based on the review, we implement the agreed improvements. The scope varies by project. A Refresh might involve typography, layout refinements, mobile optimization, navigation improvements, new sections, image replacement, motion and interactions, or accessibility work.
Only the work your site actually needs.
Nothing extra. Nothing missed.
Once the improvements are approved, the updated site is tested across devices and browsers and published.
Domain connection is handled if required. Two weeks of post-launch support follow.
Ready to represent the business properly.
Every Refresh is custom scoped after the initial review based on the improvements the site actually needs. The starting price reflects a focused engagement for an existing small-to-medium website, typically six primary pages or fewer. The final scope and investment are confirmed before any work begins. Payment is collected via invoice or Square link. No surprises, no hidden fees.
They solve different problems. A Signature Website is for building something new: when you need a site designed and built from scratch around your brand. A Website Refresh is for improving what you already have: when you have a live site that needs to evolve alongside the business. The two packages don't compete. They serve different moments.
The Website Refresh is designed for existing small-to-medium websites, typically around six primary pages or fewer. Every project is custom scoped after the initial review. The proposal defines exactly which pages and improvements are included before any work begins.
Access to your current site, your brand assets if you have them, and a clear sense of what isn't working. If you've already done a Website Audit, even better. We'll have a head start.
Two weeks of complimentary post-launch support for crucial fixes. After that, Monthly Website Support is available if you'd like ongoing attention for your site.
Every project starts with a conversation.